RICE CRACKER (SMTC CO.,LTD.)
SMTC PROFILE PICTURES
|1. Type of Business
||Rice Cracker Manufacturer
|3. Factory Location
||118 Moo 9 Soi Watmahawong, Poochaosamingprai
Road, Phrapradang, Samutprakarn 10130, Thailand
||SMTC is a joint Thai - Japanese company.
Its ownership is shared between The STC Group (S), Mitsubishi/Japan
(M), and Thai MC (TC).
The STC Group, is a diversified holding company of twenty two firms
and is involved in a wide array of business activities in Thailand.
STC/Capital Rice Co., Ltd. is one of the top three rice exporters
in Thailand, the world's largest exporter of rice. Capital Rice works
directly with SMTC to provide a steady supply of high quality raw
materials and logistical support.
Mitsubishi Corporation, (Japan) utilizes its diverse strengths to
provide technical, financial, and marketing support to the venture.
Thai MC is a local Japanese partner that provides an important communication
link and regional systems understanding to ensure the successful day
to day operations of SMTC.
Japan, Europe, USA, Australia and Middle East.
QUALITY / STANDARD
Recognized Quality System:
HACCP Certified by Campden & Chorleywood,
Good hygienic practice for food plant certified
by Thai Industrial Standards Institute, Ministry of Industry, Thailand
HALAL Certification issued by Sheikhul Islam
Thailand Brand, the product logo as a symbol
of high quality Exports from Department of Export Promotion, Ministry
of Commerce, Thailand
Membership of Trade Association:
The Thai Chamber of Commerce
The Federation of Thai Industries
PRODUCT & SYSTEM PRODUCTION
Rice Crackers (or "Arare" in Japanese) are
a traditional Japanese snack that have grown in popularity all over the
world. Its simple ingredient (rice), crunchy taste, and adaptive nature
has enabled it to transcend many snack cultures. Once the exclusive snack
food of Japanese royalty, rice cracker can now be found in almost every
country in the world; from posh restaurant in Paris to singles bars in
SMTC produces over fifty different shapes of rice crackers
in a wide array of seasoning variations. A production capacity of more
than five thousand metric tons per year assures every customer of a timely
shipment. And SMTC continues to research ways of expanding the applications
of this traditional, yet trend setting product.
Unlike the production of other snack foods, rice crackers
are the result of a substantial investment in manufacturing time and effort.
In order to produce the highest quality "arare", more than two
weeks of complicated preparation of raw material, base dough, pellet and
baking must be undertaken. The result is a snack that is unique in its
texture, wholesome in its ingredients, and versatile in its application.
SYSTEM OF PRODUCTION
1) Rice Selection
A special variety of rice (glutinous) is employed
to produce rice crackers. Our partner, Capital Rice, carefully selects
this raw ingredient, controlling its growth, basic milling, and timely
delivery to the production line.
2) Raw Material Cleaning and Control
All raw rice is cleaned and remilled to our exacting
requirements. Light\ sorting equipment assures that all material will
be pure and consistent in\ color.
3) Water Treatment
Water is an important part of rice cracker production.
Thousands of gallons of water must be purified daily to meet the demands
of our production. Continuous testing of the water prior to usage is
an important part of our intensive quality control programme.
4) Creation of "Mochi" Dough
We then soak the rice for at least fourteen hours
in purified water to achieve a uniform moisture level. Afterwards, the
rice is ground and then steamed to form a soft, "mochi" dough.
This dough is then allowed to cool slightly and kneaded. At this point
additional ingredients like sesame seeds are added.
5) "Mochi" Wheel Molds
The hot "mochi" dough is then poured into
wheel shaped molds. The weight of each mold must be carefully controlled.
Special racks are used to stack the product prior to cooling.
The "mochi" is then slowly chilled for
three days until nearly frozen. The slow chilling prevents the "mochi"
dough from cracking and preserves its delicate, sweet taste.
Once the "mochi" wheel is properly chilled
and removed from its mold, it is ready to cut. Ribbons of "mochi"
are sliced off the wheel and carefully cut into specified shapes.
8) Specialized Cutting
In order to efficiently produce more intricate rice
cracker shapes, we employ a tube mold and chop slicer.
The cut "mochi" must now be dried over
a period of several days to slowly remove much of the moisture that
it contains. Careful management of moisture levels during drying is
critical to produce an evenly expanded product during baking.
10) "Standard" Baking Process
Finally, the "mochi" pellets can be baked. We use two different
methods in baking to produce a "standard" or "soft"
texture in our finished product. A continuous, revolving oven will yield
a firm, crunchy product that well suited for "standard" rice
11) "Soft" Baking Process
A long "bakers" oven allows the controlled baking of larger
rice crackers and produces a softer texture.
Traditionally, rice crackers have been seasoned with soy sauce blended
with other Asian flavors. The application of this type of seasoning
is unique in the snack world and requires great skill to be properly
done. Our seasoning technicians are the very best at liquid seasoning
and continue to research ways to offer additional flavor options.
13) Seaweed Wrapping
SMTC has made a major commitment to the production of classic Japanese
seaweed wrapped rice crackers. The high quality product is a result
of both hand rolling and semi-automated equipment. Acceptance of our
competence in this specialized, ancient art by discriminating Japanese
buyers has been the result of intensive training and professional execution
of difficult production techniques.
14) Quality Assurance
SMTC has developed unique and intensive quality control procedures
to guarantee that a consistent product is always supplied. Ground breaking
technology is employed at every step of production to control moisture,
density, and expansion. Magnets and metal detectors are used throughout
the manufacturing process.
15) Bulk Packaging
The last control of product integrity is performed in an operation
room atmosphere. All product receives a careful final examination to
confirm that it matches the customers' order and is packed, sealed and
marked for shipment.
16) Computerized Weighing
Small, consumer packaging is now available at SMTC. We use highly accurate
scales to ensure a consistent packaging weight.
17) Consumer Packaging
We offer the ability to pack in performed and continuous roll film.
This capability has allowed us to penetrate new markets and offer greater
options for our customers.
18) Loading and Shipping
Each order is custom made to each customer's specific requirements.
Ocean containers are carefully inspected and cleaned before loading.
Our skilled shipping department will arrange forwarding per the instructions
of the client.
118 Moo 9 Soi Watmahawong, Poochaosamingprai Road,
Phrapradang, Samutprakarn 10130, THAILAND
Tel : (662) 748-4265 (7 lines)
Fax : (662) 399-0206, 399-0148
Email : email@example.com
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